Earlier this year, it was revealed Amazon billionaire Jeff Bezos was backing a start-up that aims to reverse the anti-ageing process - and, judging by photos of the executive looking buff in St.
The divorcee, who split from ex-wife MacKenzie Scott in 2019, looked tanned, buff and a far cry from the geeky tech nerd he once was as he cosied up to current squeeze Lauren Sanchez on the Caribbean island.
Estimated to be worth ?156.8billion ($210billion), Bezos is the second richest man in the world after Elon Musk - and he's undergone a spectacular image transformation since finding his fortune in online shopping.
Fresh-faced: Bezos pictured in 1997; the young tech entrepreneur looked like his image was the last thing on his mind as he sported high-waisted chinos, a monobrow and a receding hairline
The Amazon founder, now 57, spotted on holiday in St Barts during the Christmas break, showing off his toned body in red and pink Hawaiian-inspired shorts
Even so, Bezos has largely kept his body under wraps until now
Early photos of Jeff Bezos show him surrounded by books, wearing classic 90s business attire of a shirt and high-waisted chino pants.
His light brown hair is receding and his eyebrows meet in the middle - it's a far cry from the action hero look that the billionaire is currently sporting on his Caribbean super yacht.
By the time the Amazon Chairman had found success - and millions that quickly became billions - his hair was long gone. mexican cupid login It's a look he's stuck with as his career has gone stratospheric.
The billionaire was seen packing on the PDA with his lover Lauren Sanchez during a boat day - and showing off the muscular physique he spends hours honing in the gym
Bezos has long since favoured a shaved head: Pictured at the Vanity Fair Oscar Party in 2017, Bezos and Mackenzie Scott were . Right: New squeeze Lauren Sanchez, 51, pictured with Bezos at the Baby2Baby 10-Year Gala this year
A far cry from Vin Diesel: Bezos may now look like an action hero but in his earlier career, he preferred reading to the gym. and his look was more librarian geek chic
The Amazon founder still has a striking pair of eyebrows - with little sign of greying despite his 60th birthday being on the horizon - but the crucial difference now is that there are two, rather than just one of them.
The monobrow that appeared on many earlier photos of a younger Bezos is clearly now kept well under control by an attentive grooming regime.
The online shopping mogul sported a new look in 2017 after beefing up at the gym - he also credited lots of sleep and a healthy diet for his increased physique
Perhaps the biggest change to Bezos' image in recent years is that he appears to have hit the gym in earnest, substantia lly beefing up his frame.
While the young Bezos was a little rounder of face, by the time he had amassed his fortune he had slimmed down and sported a lean look.
However, since meeting new squeeze Lauren Sanchez - but as early as 2017 when he was still with his wife Mackenzie, Bezos has beefed up considerably, sporting the kind of physique usually reserved for action heroes.
The 57-year-old puts his newfound beef down to lots of sleep - eight hours a night, a healthy diet and plenty of working out.
but the hot weather in St Barts has clearly left him keen to let loose and showcase the hard work he has put in on making himself more toned.